However, those plans have now changed, and Microsoft started using these ‘notifications’ or recommendations to help users discover more of Windows 10 features. Initially, the idea was to display this screen on the first boot of a new device or after the clean installation of Windows 10. This ‘feature’ was first added to Windows 10 with Microsoft’s May 2018 Update as a unique post-update setup experience.
It is worth noting that these full-screen pop-ups are nothing new and have been around since 2018. Windows 10 ad haunts a food menu display in IMAX theatre | Image Courtesy: Previously, the company also advertised Cortana, but those ads have been taken down as Microsoft has practically given up on its digital assistant. The pop-up resembles Windows 10’s first boot experience, and Microsoft has been using it to highlight several services offered in the OS, such as Windows Hello, Phone Link, Microsoft 365 and OneDrive.
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